REA 101 - The Essential Guide
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We get it. You don’t want to train your new real estate assistant. You’re busy… and, let’s be honest - you don’t actually know how to do all of the things you want them to do.
What is REA 101?
REA 101: The Essential Guide is a 12-module online and on-demand training course for brand new and experienced real estate assistants. By the end of the training course, your assistant will have the tools and resources to handle:
Communicate
confidently and systematically with you, your client and your team.
Provide
excellent customer service that makes a lasting impression.
Manage
the real estate sales process from listing appointment to closing.
Maintain
long-lasting relationships with clients to guarantee repeat business.
The REA 101: Essential Guide can be purchased alone for independent study, or it can be combined with our 90 Days to Thrive New Hire Coaching and Implementation Program.
Introduces your new employee to life in a real estate office. From office dynamics to the real estate sales cycle, they’ll learn what it takes to be successful in their role.
Teaches your new hire to design an effective daily schedule, save time and overcome procrastination. They’ll discover the technology that will help them make the most efficient use of time.
Practical advice on how to provide exceptional customer service in the industry by smoothly handling problems throughout the transaction. After this module, your employee will know how to exceed client expectations, ask for and receive glowing reviews, develop lasting relationships, and maintain contact long after closing.
Your new employee will learn specific ways to build trust, improve communication, and avoid conflict in order to work productively in a team and achieve excellent results together.
An introduction to the main legal guidelines governing the real estate industry, such as an Agent’s fiduciary duties to a client, the provisions of the Fair Housing Act, the rules regulating the use of the term REALTOR®, and the duties that unlicensed assistants cannot perform. This module places a focus on how these rules impact real estate administrative professionals.
Branding and Direct Marketing
The main components of a brand, the keys to good branding, and the essentials of direct marketing, including what types of marketing materials to send and to whom.
Online Marketing Strategies
An introduction to the key components of an effective online marketing strategy, including how to create a website that promotes an agent and successfully converts visitors into potential clients, how to follow up with these leads through an email campaign, and how to make the most of social media platforms.
How to manage leads once they’ve been captured and how to convert them into clients. In this module, we explain how branding and marketing fit into an effective lead generation strategy.
Pre-Listing and Marketing a Property
The step-by-step process to move from securing a listing to marketing the property. Includes tips on how to help an agent prepare for a successful listing appointment.
Listing Coordination and Buyer’s Perspective
How to successfully execute a listing checklist and coordinate the timeline involved in listing a property. Offers strategies for organization, meeting deadlines, and managing expectations. We also provide tips on how to assist an agent who is representing a buyer in the process.
Seller Side
The pending to closing process. Covers what to do when representing the seller in the transaction. Gives techniques for managing the process efficiently, and discusses how to translate a successful close into loyal customers and referrals.
Buyer Side
This module focuses on what to do when representing the buyer in the transaction. Provides additional information on how to help move a transaction along the process from contract to close.
Confident Communication with your Assistant - Successful Team Building Results
Designed specifically for agents, this module offers strategies for retaining talented staff and achieving greater team success.
Designed by Industry Experts
Kathleen Metcalf
Hire LAB Co-Founder Kathleen Metcalf is a real estate team coach and consultant who supports teams to hire and retain great talent. Throughout her years as a coach, she has helped hundreds of teams establish and maintain productive working relationships.
Pam Ivey
Pam is a trainer, speaker, author, coach, and owner of Pam Ivy International. She has partnered with dozens of top-producing real estate professionals to provide them with listing coordination, lead generation and more.
Jolene McDonough
Jolene is the founder of Systems Success, a company that consults with top-producing agents and brokerages around the United States. It's her goal to help them be successful at what they do best - which is to help people buy and sell real estate.
Laura Sims
Laura has a Ph.D. in history from the University of North Carolina at Chapel Hill. She has 10 years of experience creating and teaching online courses and designed both REA 101 and Hire LAB.
Wendi Molina
Wendi Molina has been a Transaction Coordinator for the past 20 years in California. Wendi teaches and trains both REALTORS® and Transaction Coordinators, the transaction management process for CAR®.
I can honestly say I did not think I would be where I am now without the help of Kathleen and the REA 101 training program. REA 101 helped me gain the knowledge necessary to succeed in the first 90 days in my role. I've grown a lot.
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REA 101: THE ESSENTIAL GUIDE
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